Otto Schell is Founder/CEO of the Institute for Global Digital Creativity and Relevance. Additionally, he has brought the companies GPerfect and Arewereto together under the auspices of the Institute.

As Co-Chair of the German-speaking SAP user group and full-time Global SAP Business Architect in the automotive industry, he has worked in the SAP ecosystem for more than 20 years. He also holds a teaching position at the Management Center Innsbruck and HSRM BS Wiesbaden, where he teaches courses on technology trends and innovation topics.